How to Build an EPK That Gets You Booked
Your Electronic Press Kit is your professional CV in the music industry. Learn how to create one that opens doors for gigs, press, and playlists.
What Is an EPK?
An Electronic Press Kit (EPK) is your professional music portfolio — a one-page summary of who you are, what you sound like, and why someone should book you, feature you, or playlist your music.
Why Every SA Artist Needs One
Whether you're pitching to a Johannesburg venue, a Cape Town radio station, or a Spotify playlist curator, they all want the same thing: a quick way to assess whether you're worth their time. An EPK delivers that in under 60 seconds.
What to Include in Your EPK
- Artist bio — 2-3 paragraphs about your story, genre, and achievements
- Press photos — High-quality images (at least 3 different looks)
- Music — Your best 2-3 tracks with streaming links
- Music videos — Embed your top video
- Social stats — Follower counts, monthly listeners, notable metrics
- Press coverage — Any features, reviews, or interviews
- Contact details — Manager, booking agent, or direct email
- Rider & tech specs — For live performance bookings
Common Mistakes to Avoid
- Using low-quality images
- Writing a 10-paragraph bio (keep it tight)
- Forgetting contact information
- Not updating it after new releases
Build yours in minutes with our EPK Builder on Music Royalty Lab.
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