How to Submit Your Music to SA Radio Stations

Why Radio Still Matters in SA

Despite the streaming revolution, radio remains the #1 music discovery channel in South Africa. With over 37 million weekly listeners, getting your track on rotation can transform your career overnight.

Types of SA Radio Stations

National Stations (SABC)

Metro FM, 5FM, Ukhozi FM, Umhlobo Wenene FM — these reach millions but are the hardest to crack.

Commercial Stations

947, East Coast Radio, Kfm — each has a specific audience and format.

Community & Campus Radio

VOW FM, MFM, UCT Radio — smaller audiences but more open to indie artists. Start here.

How to Submit

1. Research the station's format — Don't send hip-hop to a jazz station
2. Find the music compiler's contact — Not the general email
3. Prepare your submission: Clean MP3 (320kbps), press release, bio, streaming links
4. Write a personal email — Reference a recent show or playlist
5. Follow up — One polite follow-up after 1 week

The MRL Radio Submission Tool

Music Royalty Lab includes a built-in email composer with templates specifically designed for SA radio submissions. It includes station-specific templates and our database of 160+ SA radio stations with genre tags and contacts.

Access our radio submission tools in your Release Manager.